In Clear Terms

Insurance document simplification through legal design and plain language

Document Management Growth Bootstrapped

Overview

In Clear Terms is a document management solutions provider for insurers and financial services firms, focused on converting complex contractual documents -- general conditions, policy terms, and coverage summaries -- into clear, structured user guides. The company serves B2B clients primarily in the French insurance market, working with carriers across both L&A and P&C lines.

The company delivers its services through a methodology combining legal design, UX writing, and plain language principles. Engagements range from single-document transformation projects to multi-year programmes covering four or more products annually. Founded in 2020 as a spinoff from Blue Neurones, a Paris-based marketing and communications agency, the firm operates as a bootstrapped entity.

In Clear Terms has demonstrated market traction with major French insurance groups, including AXA France, BPCE Assurances, Macif, Wakam, and AG2R La Mondiale. The company received recognition as a 2025 laureate of the French ASSURTECH accelerator and won the Grand Prize at the 2024 Cas d'OR de l'Experience Client Assurance awards alongside AXA France.

Products & Services

Tabletop (Coaching and Training)

Collaborative coaching programme consisting of three two-hour workshops with client stakeholders. Designed to build internal capability for document simplification.

Key Features

Structured workshop format with client teams
Methodology transfer for internal adoption
Starting at EUR 5,000 HT

Target Users: Insurance carrier teams responsible for policy documentation and customer communications

Contrat Pilote (Pilot Contract)

Complete transformation of a single contractual document following the In Clear Terms methodology. Delivered as a standalone project.

Key Features

End-to-end document analysis and redesign
Application of legal design and plain language principles
Custom quote-based pricing

Target Users: Carriers seeking to validate the approach before a broader programme commitment

Programme (Delegated Management)

Multi-year strategic engagement covering a minimum of four products per year, with ongoing support and knowledge transfer.

Key Features

Annual retainer model for sustained document transformation
Digital tool licensing included
Minimum four products per year scope

Target Users: Large insurance groups undertaking systematic simplification of their contractual document portfolio

At a Glance

Founded: 2020
Headquarters: Paris, France
Employees: 11-50
Funding: Bootstrapped

Category & Focus

Category: Document Management
Subcategories: Legal design UX writing plain language policy document simplification
Insurance Verticals: Life & Annuity P&C Personal P&C Commercial
Target Customers: Carriers