ICE Acturis Group

Insurance SaaS platforms for brokers, carriers, and MGAs across 40+ countries

Core Administration Enterprise PE-Backed

Overview

ICE Acturis Group is a multi-brand insurance software company delivering SaaS platforms for policy administration, claims management, and e-trading to brokers, carriers, MGAs, and TPAs across the UK, Europe, North America, and beyond. The group operates seven specialized subsidiaries under a shared technology strategy, serving over 100,000 users in more than 40 countries.

The group's product portfolio spans the full insurance distribution and administration lifecycle. The flagship Acturis platform handles e-trading and broker management in the UK and Ireland, while ICE-Tech provides an AI-native policy and claims management suite with modules for policy, claims, assistance, analytics, digital engagement, and billing. Regional subsidiaries cover Germany, France, Canada, and the US market through Broker Buddha, a digital client engagement platform for insurance agencies.

Astorg, a European private equity firm, increased its stake to 52% in July 2024, with co-founders David McDonald and Theo Duchen retaining significant minority positions. In the UK, over 850 partners transact more than GBP 18.5bn in premium annually on the Acturis platform. The company received the Queen's Award for Enterprise in 2012 and was recognized as a Great Place to Work in 2024.

Products & Services

Acturis Platform (UK & Ireland)

E-trading and broker management platform for the UK and Irish insurance market.

Key Features

32,000+ active users across brokers and carriers
Powers eight of the top 10 UK insurer extranets
Over 850 partners transacting GBP 18.5bn in premium annually
Integrated carrier connectivity and quote-to-bind workflows

Target Users: UK and Irish insurance brokers, carriers

ICE-Tech

AI-native modular SaaS platform for policy, claims, and operations management, combining the former ICE InsureTech and Nordic Insurance Software (NIS) brands.

Key Features

ICE Policy: Policy administration system
ICE Claims: Claims management with Alice AI, an embedded AI assistant
ICE Digital: Customer-facing digital engagement portal
ICE Analytics: Business intelligence and reporting
ICE Assistance: Assistance management capabilities
ICE Billing/Rating: Integrated billing and rating
Rapid deployment model measured in weeks rather than years

Target Users: Insurers, MGAs, TPAs in Europe and global markets

Acturis Deutschland

Integrated software and pricing platform for German insurance brokers and carriers.

Target Users: German insurance brokers and carriers

Acturis Canada

Broker management platform for the North American market, incorporating the former Power Broker and Brovada products.

Key Features

AI-enhanced services launched in 2026
Supports MGA client onboarding
Compliant with Canadian market requirements

Target Users: Canadian insurance brokers, MGAs

Acturis France

End-to-end online platform for French insurers and brokers.

Target Users: French insurance brokers and carriers

Add Value Assurances

French commercial e-trading platform with an established broker network.

Key Features

3,000+ broker network in France
Commercial lines e-trading

Target Users: French commercial insurance brokers

Broker Buddha

US-based digital client engagement platform for insurance agencies.

Key Features

Application Builder and Interactive Smart Form Library
Single-entry using ACORD forms
RESTful API for system integrations
Reduces average application cycle to 3.5 days; saves approximately 1 hour per application

Target Users: US insurance agencies and brokers

At a Glance

Founded: 2000
Headquarters: London, UK
Employees: 1000+
Funding: PE-Backed

Category & Focus

Category: Core Administration
Subcategories: Policy Administration Claims Management e-Trading Broker Management Digital Client Engagement
Insurance Verticals: P&C Commercial P&C Personal Specialty/E&S
Target Customers: Carriers, Brokers, MGAs/MGUs, TPAs