HealthBridge

Patient payment financing for high-deductible health plan enrollees and their providers

Specialty Solutions Growth Series A

Overview

HealthBridge Financial is a patient payment platform and fintech company serving the health insurance market, specifically employers and employees enrolled in high-deductible health plans (HDHPs). The platform enables employees to cover out-of-pocket medical costs through zero-interest, zero-fee payment plans extending up to 24 months or more, while ensuring healthcare providers receive immediate payment. Employers offer the service as an employee benefit add-on alongside HDHP coverage.

The core product integrates directly with healthcare providers' Electronic Health Record (EHR) systems and operates on a non-recourse financing model, transferring unpaid patient balances to capital market partners. This arrangement removes collection risk from providers and eliminates the need for credit checks or application fees on the patient side. A US-based call center provides financial counseling and outreach services during business hours. The company holds HITRUST r2 certification, the highest tier of healthcare information protection assurance, along with HIPAA and PCI compliance.

Founded in 2017 and headquartered in Grand Rapids, Michigan, HealthBridge has raised over USD 51.1M across more than eight funding rounds, including equity and debt financing. The company employs approximately 140 people and has expanded operations through a regional facility in Cascade Charter Township, Michigan. Investors include FinTLV Ventures, Boomerang Catapult, Michigan Rise, Orange Dot Ventures, and Red Cedar Ventures.

Products & Services

Patient Payment Platform

An integrated payment solution that allows patients to spread medical out-of-pocket expenses over time without interest, fees, or credit checks. Healthcare providers receive immediate payment while HealthBridge assumes the collection and financing responsibility.

Key Features

Zero-interest, zero-fee payment plans up to 24+ months
Direct EHR system integration for provider workflows
Non-recourse financing -- collection risk transferred to capital market partners
Consolidated monthly statements for patients
US-based financial counseling and patient outreach (8am-6pm EST)

Target Users: Employees enrolled in HDHPs, healthcare providers, employers sponsoring HDHP benefits

Employer Benefit Add-On

HealthBridge packages its patient payment solution as an employee benefit that employers add alongside high-deductible health plan offerings, reducing employee financial stress from medical bills and increasing HDHP adoption viability.

Key Features

Seamless employer-benefit integration
No employer cost per employee payment event
Positions HDHP plans as financially accessible for workforce

Target Users: HR/benefits administrators, mid-market and enterprise employers

At a Glance

Founded: 2017
Headquarters: Grand Rapids, Michigan
Employees: 51-200
Funding: Series A

Category & Focus

Category: Specialty Solutions
Subcategories: Patient Payment Financing HDHP Benefits Healthcare Provider Payments
Insurance Verticals: Health Group Benefits
Target Customers: Employers, Consumers, Carriers