Broker Insights

Insurance Decision Intelligence - Empowering brokers and insurers to explore, simulate and act on data insights.

Data & Analytics Growth Series A/B/C+

Overview

Broker Insights is a data analytics and market insights provider for the commercial insurance industry. Founded in 2018 by former Aviva executives Fraser Edmond and Iain Crole, the company has built a platform that uses Insurance Decision Intelligence to connect brokers with insurers through intelligent data matching.

The company's VISION platform enables brokers to gain deeper insights into their businesses while strengthening connections with insurers across the commercial insurance sector. Partner insurers' risk appetite is overlaid with broker customer data using multiple data points to intelligently match brokers to insurers and offer the best products at the right time.

Broker Insights has established significant market traction with over £10 billion in Gross Written Premium (GWP), 850+ broker offices using the platform, 26 leading insurers and MGAs as partners, and more than 2.5 million policies in Vision. The company expanded into the US market in 2023 and has been named to FinTech Global's prestigious InsurTech100 list.

Products & Services

VISION

The core decision intelligence platform available for both brokers and insurers/MGAs. VISION uses key data points to intelligently match the right broker risk with the right insurers at the right time.

Key Features

Real-time data insights and analytics
Risk-to-insurer matching
Market benchmarking
GWP tracking and analysis

Target Users: Insurance brokers, carriers, and MGAs

MatchPoints

Intelligent matching system that connects broker risks with appropriate insurers based on underwriting appetite and risk profiles.

Key Features

Underwriting appetite matching
Intelligent risk-to-insurer pairing
Automated placement recommendations
Partner insurer integration

Target Users: Brokers seeking optimal placement, insurers looking for targeted distribution

Propensity Lens

AI-enabled product that helps insurers predict the probability of winning new business by analyzing policy movement patterns.

Key Features

AI-powered propensity scoring (high, medium, low)
Case-level conversion likelihood analysis
Quote rate optimization
Decline rate reduction

Target Users: Insurers and MGAs focused on improving sales efficiency

Pathfinder Reports

Business growth tools for brokers that provide actionable insights for expanding their book of business.

Key Features

Growth opportunity identification
Portfolio analysis
Performance benchmarking

Target Users: Insurance brokers

20/20 Insights

Real-time placement simulation tool for UK brokers, launched December 2025.

Key Features

Real-time placement simulation
Market scenario analysis
UK market-specific insights

Target Users: UK insurance brokers

At a Glance

Founded: 2018
Headquarters: Dundee, Scotland, UK
Employees: 51-200
Funding: Series A/B/C+

Category & Focus

Category: Data & Analytics
Subcategories: Underwriting Appetite Intelligence Market Intelligence Distribution Analytics
Insurance Verticals: P&C Specialty
Target Customers: Brokers, Carriers, MGAs