Overview
Attributum is an insurance process and decision automation platform for carriers operating in India and the broader Asia-Pacific region. The company combines insurance domain knowledge with AI and machine learning to deliver automation across core insurance operations including underwriting, claims, customer onboarding, and compliance.
The flagship product, the PIVOT Platform, is a modular SaaS solution that integrates with existing insurer systems to enable process automation across the insurance lifecycle. Modules are available individually as ready-to-use services covering health insurance portability management, underwriting automation, claims processing, and compliance audits.
Founded in 2016 and operationalized in 2021 by a team with backgrounds at LexisNexis Risk Solutions, Dun & Bradstreet, TransUnion CIBIL, and Thomson Reuters, the company operates as a bootstrapped startup with a reported five employees as of mid-2024. Attributum markets itself primarily to insurers in India seeking to modernize and automate back-office operations.
Products & Services
PIVOT Platform
An AI-powered, data-driven automation system for insurance decisions and processes. The platform provides hyperautomation capabilities across key insurance operations and integrates with existing insurer infrastructure.
Key Features
- AI/ML-powered decision engines for underwriting and claims
- Modular architecture enabling selective deployment by function
- API-based integration with existing insurer systems and workflows
- Process automation across customer onboarding, underwriting, and compliance
Target Users: Insurance carriers in India and APAC
PIVOT as a Service (PaaS)
Ready-to-use automation modules for specific insurance use cases, delivered as standalone services.
Key Features
- Customer acquisition and onboarding automation
- Health insurance portability management
- Claims processing automation
- Compliance and audit management
Target Users: Insurers seeking modular process automation without full platform deployment
At a Glance
- Headquarters
- Mumbai, India
- Employees
- 1-10
- Funding
- Bootstrapped
Category & Focus
- Category
- Core Administration
- Subcategories
- Underwriting & Risk Claims Technology Compliance & Regulatory
- Insurance Verticals
- P&C Commercial Health
- Target Customers
- Carriers
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Last updated: 2026-05-17