Appsure

Cloud-native insurance platform for policy administration, claims, and billing

Core Administration Established Bootstrapped

Overview

Appsure is a core administration platform for insurance companies, serving carriers, specialty insurers, and general insurers across Australia and South Africa. The platform covers the full insurance lifecycle -- from quoting and policy issuance through to claims management and billing -- within a single cloud-hosted system. Founded in 2012 by Mark Hutson, who brings over 25 years of insurance industry experience, the company operates primarily in the APAC and EMEA markets.

The platform is built on Microsoft Azure and delivered as a cloud-native SaaS solution with a microservices architecture and RESTful APIs for integration with existing insurer systems. Key modules include a dynamic quote-and-bind engine, policy administration, claims processing with automated workflows and fraud detection, flexible billing, analytics via Power BI integration, and an integration layer for third-party connections. The system supports general insurance, specialty insurance, and life insurance products.

Appsure has built a customer base of regional carriers and specialty insurers including Hollard, Auto & General, Canopius, Point Insurance, and Trawick International. The company holds ISO 27001 certification and has received industry recognition including the 2022 Insurance Business Australia 5-Star Technology Award and the 2021 CIOReview APAC Most Promising InsurTech designation.

Products & Services

Appsure Insurance Platform

An integrated insurance lifecycle platform covering all core administration functions from point of sale through to claims settlement and financial reporting. Built cloud-native on Microsoft Azure with containerized deployments and a microservices architecture.

Key Features

Quote and bind with dynamic pricing engine and automated underwriting rules for instant policy issuance
Policy management covering endorsements, renewals, cancellations, and document generation
End-to-end claims processing with automated workflows, fraud detection, and real-time status tracking
Flexible billing with support for multiple payment methods and financial reporting
Real-time analytics dashboards and customizable reporting via Power BI integration
RESTful API integration layer for connecting with existing insurer systems and third-party services

Target Users: Insurance carriers, specialty insurers, general insurers, life insurance companies

At a Glance

Founded: 2012
Headquarters: North Sydney, NSW, Australia
Employees: 11-50
Funding: Bootstrapped

Category & Focus

Category: Core Administration
Subcategories: Policy Administration Claims Management Billing Quote-to-Bind
Insurance Verticals: P&C Commercial Specialty/E&S Life & Annuity P&C Personal
Target Customers: Carriers, MGAs/MGUs