Airbag
Real-time driver behavior analytics and gamification for freight fleet insurers
Overview
Airbag is a fleet telematics and driver behavior analytics platform serving the freight transportation insurance sector. The company targets P&C insurers and commercial fleet operators in Latin America, providing software to monitor, score, and reward safe driving behavior among truck drivers in real time.
The platform combines a mobile driver application with a fleet management analytics dashboard. Five driving behavior metrics are tracked continuously; drivers earn points through a gamification layer, which they can redeem through a rewards program. Fleet managers use aggregate reporting to identify risk patterns, coach drivers, and reduce claims exposure for their insurer partners.
Based in Mexico City, Airbag operates across Mexico, Colombia, and Costa Rica. The platform serves more than 300 client companies and monitors over 11,000 active drivers. Its insurance partnership with Seguros Bolivar has demonstrated a 40% average reduction in fleet claims under their cargo insurance program.
Products & Services
Airbag App
A mobile application for commercial drivers that monitors driving behavior and rewards safe driving through a points-based gamification system. Drivers earn Airbag Points for measured safe practices and accumulate them toward redemption via the Airbag Rewards program.
Key Features
- Real-time driving behavior monitoring
- Points-based incentive system for safe driving
- Driver performance scoring and history
Target Users: Commercial fleet drivers
Airbag DMS
Driver Management System providing fleet managers with real-time analytics on operator behavior across five behavioral metrics. Supports continuous driver performance tracking, individual coaching, and fleet-wide risk analysis.
Key Features
- Real-time analytics across five driving behavior metrics
- Individual driver scoring and trend reporting
- Coaching tools and fleet-wide risk dashboards
Target Users: Fleet managers, insurance risk analysts
Airbag Rewards
A points accumulation and redemption program for drivers. Converts earned Airbag Points into tangible rewards to sustain safe driving over time and improve driver retention within client fleets.
Key Features
- Points-to-rewards conversion
- Driver retention incentive structure
- Integration with Airbag App scoring
Target Users: Commercial fleet drivers, fleet operators
Airbag Assistance
Driver protection services providing support and safety features for drivers using the platform.
Key Features
- Driver support services
- Safety assistance for enrolled drivers
Target Users: Commercial fleet drivers
At a Glance
- Founded
- 2018
- Headquarters
- Mexico City, Mexico
- Employees
- 51-200
- Funding
- Seed
Category & Focus
- Category
- Data & Analytics
- Subcategories
- Telematics Driver Behavior Analytics Risk Scoring
- Insurance Verticals
- P&C Commercial
- Target Customers
- Carriers, Employers
Customers
- Nestle
- Roll & Bits
- TMS (Transportation Management Services)
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Last updated: 2026-07-14