Affinity Box

Core insurance platform and digital distribution infrastructure for carriers, health insurers, and automotive service ecosystems.

Core Administration Growth Bootstrapped

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Overview

AffinityBox is a core insurance administration and digital distribution platform based in Istanbul, Turkey, operating as a subsidiary of RS Holding. The company provides cloud-native insurance infrastructure for carriers, health insurers, and affinity partners in the Turkish market and broader EMEA region, managing the full policy lifecycle from distribution through claims settlement.

The platform is organized across four product lines: core insurance administration (policy management, claims, and health-specific systems), a digital agency distribution network under the Acentech brand, AI-powered analytics and automation under the SoftPower brand, and automotive and roadside assistance services under the Destech brand. It is built on a microservice architecture with REST APIs and integrates with Turkish regulatory data systems (SBM and OVM), banking platforms, and e-commerce channels.

As of the latest available data, AffinityBox manages more than 1 million policies across 25+ insurance partner organizations and connects more than 1,500 active agencies. The PROTEIN health system is in active use by more than 10 insurance companies in Turkey. The Healthbox health insurance management system received the Golden Smart-i Award for Most Innovative Product in 2023.

Products & Services

AffinityBox Core Systems

End-to-end insurance administration platform for carriers and health insurers. Covers policy issuance, underwriting automation, claims processing, member management, provision tracking, and business intelligence via Power BI integration.

Key Features

PROTEIN health insurance system covering product management, production, provision tracking, and claims for 10+ insurers
Healthbox complete health value chain management with high integration capability for banks and legacy systems
AI-driven document extraction and fraud detection within claims workflows
99.9% uptime SLA with automated disaster recovery on Azure and AWS

Target Users: Insurance carriers, health insurers

Acentech (Digital Distribution)

Multi-channel sales platform connecting insurance agents, brokers, and direct channels through web, mobile, and partner integrations.

Key Features

Policy comparison and sales management for 1,500+ active agencies
1,000+ system integrations with insurers and intermediaries
White-label mobile application and sales screen builds per partner

Target Users: Insurance agents, brokers, carriers managing agency distribution

SoftPower (AI Innovation)

AI-powered analytics and automation tools integrated into insurance workflows.

Key Features

Intelligent document processing and automated claims assessment
Rules-based and machine-learning underwriting engines
Risk scoring, pricing optimization, and omnichannel customer service automation

Target Users: Carriers seeking AI augmentation across underwriting and claims

Destech (Mobility Ecosystem)

Automotive and roadside assistance digital platform suite operated within the RS Holding group.

Key Features

RS Oto Ekspertiz: mixed-reality vehicle inspection service
OtoKonfor: all-in-one automotive services platform with 100,000+ active users
TUR ASSIST: 24/7 roadside assistance with 6,000+ service providers nationwide
Garantili Oto Servis: TSE-certified auto repair network

Target Users: Automotive sector, insurers offering vehicle-related assistance products

Embedded Insurance

Tools for distributing insurance products through third-party digital channels.

Key Features

Integration of insurance products into e-commerce platforms, mobile apps, and banking systems
White-label sales screens custom-built per institution
Full SBM and OVM regulatory data system integration

Target Users: Banks, e-commerce operators, mobile platform operators embedding insurance

At a Glance

Founded: 2020
Headquarters: Istanbul, Turkey
Employees: 51-200
Funding: Bootstrapped

Category & Focus

Category: Core Administration
Subcategories: Policy Administration Health Insurance Management Digital Distribution Claims Automation Embedded Insurance
Insurance Verticals: P&C Commercial Health Specialty/E&S
Target Customers: Carriers, Agents/Agencies, Brokers