Zizzl Health

ICHRA administration platform for employers and brokers

Core Administration Growth Venture-Backed (USD 26.5M total)

Overview

Zizzl Health is a benefits administration platform for employers and insurance brokers, focused on Individual Coverage Health Reimbursement Arrangements (ICHRA). The platform enables employers to replace traditional group health insurance with a defined-contribution model, where employees receive fixed employer funds to purchase their own individual health plans. The company operates as a division of zizzl LLC, is licensed in California (#6010041), and serves employers nationwide.

The platform delivers ICHRA administration as a SaaS product, handling employer contribution setup, ACA affordability compliance, payroll integration for pre-tax deductions, and a guided online plan selection experience for employees. It also supports ERISA COBRA requirements and provides ancillary benefits administration through a partnership with Guardian. A live call center assists employees during enrollment.

Founded in 2016 by Raymond Seaver Jr. -- a former executive at bswift (acquired by Aetna) -- Zizzl Health has raised approximately USD 26.5M, with Arthur Ventures and CSA Partners among its investors. The company serves both employers directly and offers a broker channel program with two tiers: Premier Agency (broker acts as IFP agent of record) and Referral Agency (Zizzl handles IFP responsibilities). The company reports a 100% renewal rate among 2021 clients in 2022 and that most employers save 20% or more upon switching to ICHRA.

Products & Services

ICHRA Platform

An end-to-end administration platform for Individual Coverage Health Reimbursement Arrangements. Employers configure fixed annual contribution amounts; employees use those funds to purchase individual health insurance plans from the open market.

Key Features

Employer contribution setup with fixed, predictable annual budgets
ACA affordability compliance and testing
Payroll integration with pre-tax deduction support
COBRA compliance for ERISA-subject employers
FSA/HSA compatibility
Online plan selection tool for employees
Live call center enrollment support
Fast implementation (described as minutes, not weeks)

Target Users: Employers replacing group health coverage; HR administrators

Broker Solutions Program

A channel program for insurance brokers and agencies offering two tiers of ICHRA distribution partnership.

Key Features

Premier Agency tier: broker acts as IFP agent of record, earns IFP compensation plus ancillary commissions, and retains consultant of record protection
Referral Agency tier: broker refers clients, Zizzl manages IFP agent of record across all states
Co-brandable sales and marketing materials
Lead generation capabilities
Guardian ancillary benefits suite (dental, vision, disability, accident, critical illness, life insurance)
Standard commissions and SPC on Guardian products

Target Users: Independent insurance brokers and agencies adding ICHRA to their offering

At a Glance

Founded: 2016
Headquarters: Milwaukee, Wisconsin, USA
Employees: 11-50
Funding: Venture-Backed (USD 26.5M total)

Category & Focus

Category: Core Administration
Subcategories: Benefits Administration ICHRA Platform Defined Contribution Health Benefits
Insurance Verticals: Health Group Benefits
Target Customers: Employers, Brokers