Yoko Seguros
Digital insurance brokerage for everyday and affordable insurance needs in Mexico
Overview
Yoko Seguros is a digital insurance brokerage serving price-sensitive consumers and small businesses in Mexico. Based in Monterrey, the company distributes insurance products adapted to everyday economic needs, focusing on market segments that traditional carriers and agencies typically do not prioritize. The brand name derives from the Nahuatl word "Yokoxkayotl," meaning tranquility.
The company offers personal and SME insurance products through a web-based platform and WhatsApp support channel, partnering with established carriers including AXA, Chubb, GNP Seguros, Primero Seguros, HDI, GMX, and Afirme. The team brings over 13 years of cumulative industry experience. Founded in August 2021, Yoko participated in the Newchip Accelerator program in 2022, which provided pre-seed backing.
Yoko fills a retail brokerage role in Mexico's digital insurance landscape by acting as an intermediary between individual customers and insurance carriers, with an emphasis on competitive pricing and accessible digital self-service for health, pet, and small business insurance.