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Xiaoyusan Insurance Brokerage

Online insurance brokerage aggregating products from 40+ Chinese carriers for direct-to-consumer distribution

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Overview

Xiaoyusan (xiao yu san, "Little Umbrella Insurance") is an online insurance brokerage platform serving Chinese consumers across health, life, critical illness, accident, travel, and annuity insurance lines. The platform aggregates products from over 40 insurance carriers and enables consumers to compare and purchase coverage through its website and mobile applications.

The company distributes insurance across multiple personal lines categories, with a focus on health and critical illness products. Its mobile-first platform includes iOS and Android applications available on major Chinese app stores. Xiaoyusan holds a licensed insurance brokerage operation in China and operates under the mission of enabling transparent purchasing and confident claims.

Founded in 2015 and headquartered in Tianjin, Xiaoyusan operates as a subsidiary of Shouhui Group, which listed on the Hong Kong Stock Exchange in May 2025 (ticker: 2621.HK). The company uses AI and big data analytics to power product recommendations. It expanded claims services with the launch of Manbi Claims in October 2025. Prior investors include Matrix Partners China, Tasly Pharmaceutical, and Gopher Assets.

At a Glance

Founded
2015
Headquarters
Tianjin, China
Employees
201-500

Category & Focus

Customers

  • Personal Lines (individual consumers)
  • Health and wellness consumer segment

Last updated: 2026-07-21