Wopta
Italy's first phygital MGA combining a proprietary digital cloud platform with a network of tied insurance specialists to serve SMEs, artisans, and professionals.
Overview
Wopta Assicurazioni is an Italian phygital MGA founded in 2022 and headquartered in Milan at Galleria del Corso, 1. The company blends a proprietary digital cloud platform (Woptal) with a nationwide network of tied insurance specialists called wopters, creating a hybrid distribution model that combines digital efficiency with personal, local service.
Wopta serves SMEs, artisans, professionals, and consumers across Italy through three distribution channels: direct sales, affinity partnerships, and partner channels. The platform supports over 220,000 insured customers and 4,000+ distribution partners. Wopta distinguishes itself as Italys first phygital insurtech and has already reached EBITDA-positive status ahead of its original schedule, generating EUR 5 million in direct revenue and EUR 20+ million in brokered premiums.
The company has made strategic acquisitions to deepen its market reach, including Zanni Broker (focused on Lombardy SMEs and retail) and GM Insurance Broker (corporate and professional lines). An AI agent named Anna provides automated support for both customers and intermediaries, complementing the human wopter network.
Products & Services
Wopta per te Vita
Life insurance product targeting individuals and professionals across Italy.
Key Features
- Term life coverage
- Distributed through the Woptal digital platform and wopter network
Target Users: Individual consumers, professionals
Distribution: Direct and affinity channels
Wopta per te Artigiani Imprese
Multi-risk insurance package for artisans and SMEs.
Key Features
- Multi-risk property and liability for artisan businesses
- Tailored for the Italian SME segment
- Available through digital platform and tied agents
Target Users: Artisans, small and medium-sized enterprises
Distribution: Direct, affinity, and wopter network
Wopta per te Persona
Personal accident and illness coverage for individuals.
Key Features
- Accident and illness coverage
- Digital-first application and management
Target Users: Individual consumers, professionals
Distribution: Direct and partner channels
Wopta per te Catastrofali Azienda
Catastrophic risk insurance for businesses, aligned with Italian regulatory requirements.
Key Features
- Catastrophe coverage for business assets
- Supports Italian mandatory catastrophic risk legislation
Target Users: SMEs, corporations
Distribution: Direct and partner channels
Wopta per te Salute
Health insurance product for individuals.
Key Features
- Health coverage complementing the national health system
- Digital management via Woptal platform
Target Users: Individual consumers
Distribution: Direct and affinity channels
Savings Products
Savings-linked insurance products distributed through the Woptal platform.
Target Users: Individual consumers, families
Distribution: Direct and affinity channels
At a Glance
- Founded
- 2022
- Headquarters
- Milan, Italy
- Employees
- 11-50
- Funding
- EUR 20M+ (2022-2026)
Category & Focus
Last updated: 2026-05-18