WE+
Digital insurance brokerage connecting Indonesian consumers and employers to 40+ carriers via web and mobile
Overview
WE+ is a digital insurance brokerage serving consumers and corporate clients in Indonesia, operating as PT Kita Indonesia Plus. The company holds a Digital Insurance Brokerage Services license (Layanan Pialang Asuransi Digital, LPAD) from Indonesia's Financial Services Authority (OJK), received in July 2023, and connects buyers to more than 40 domestic and international insurance carriers through web and mobile applications.
Product coverage is concentrated in personal lines, with an emphasis on micro insurance accessible to first-time buyers. Coverage types include personal accident, travel, vehicle, and dengue fever insurance. A business-to-business channel extends this offering to corporate employers purchasing group benefits and employee insurance programs.
The platform integrates via API with carrier backend systems for real-time policy issuance and digital claims processing. An AI chatbot, WINA, handles customer inquiries and suggests coverage options around the clock. WE+ has raised USD 11.8M in total funding and earned second place in the insurtech aggregator category at the 2023 Digital Financial Awards (Media Asuransi).
At a Glance
- Founded
- 2018
- Headquarters
- Jakarta Pusat, DKI Jakarta, Indonesia
- Employees
- 11-50
Category & Focus
Customers
- Individual consumers (personal lines)
- Corporate employers (group benefits)
- Retail sector (Alfamart claims channel)
Last updated: 2026-07-12