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Webfleet

Cloud-based fleet management and vehicle telematics platform for commercial and logistics fleets

Data & Analytics Established Acquired
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Overview

Webfleet is a fleet management and vehicle telematics platform providing real-time GPS tracking, driver behavior monitoring, route optimization, and compliance tools to commercial fleet operators across transport, logistics, construction, utilities, and healthcare sectors. The platform connects fleet managers, drivers, and vehicles through a cloud-based SaaS solution and integrates with insurance providers to support usage-based insurance (UBI) pricing via telematics data.

The platform delivers vehicle tracking through LINK hardware devices and OEM.connect factory-fitted telematics (activated via VIN, no aftermarket hardware required). OptiDrive 360 provides real-time driver coaching on speed, braking, acceleration, and cornering. The PREMIUM.connect API processes over 1 billion API requests per month, enabling integration with more than 200 third-party software platforms including TMS, ERP, CRM, route planning, and freight exchange systems. ISO 27001 certification (TUV Sud) underpins the security posture.

Founded in Leipzig, Germany in 1999 as Datafactory and acquired by TomTom in 2005 as TomTom Telematics, the platform was rebranded Webfleet following Bridgestone EMEA's EUR 910M acquisition in 2019. The platform now serves approximately 60,000 customers monitoring vehicles in more than 150 countries. Berg Insight ranks Webfleet second in European fleet management, with approximately 735,000 installed units as of end-2023.

Products & Services

Vehicle Tracking

Real-time GPS tracking for trucks, vans, cars, trailers, and assets using TomTom map infrastructure. Provides live vehicle location, historical trip reporting, geofencing alerts, and asset monitoring. LINK hardware devices are installed in vehicles; OEM.connect enables factory-fitted telematics via VIN activation for select European OEM brands.

Key Features

  • Live vehicle location on maps
  • Historical trip and mileage reporting
  • Geofencing alerts and asset monitoring
  • OEM.connect VIN-based activation (no aftermarket hardware)

Target Users: Fleet operators, logistics managers

Fleet Management Platform

Cloud-based SaaS connecting operators, drivers, and vehicles. Includes fleet performance dashboards, fuel consumption monitoring, emissions reporting, and dynamic dispatching. Supports automation of work time registration and order management workflows.

Key Features

  • Fleet performance dashboards and emissions reporting
  • Fuel consumption monitoring
  • Dynamic dispatching and order management
  • EV battery tracking and charge monitoring

Target Users: Fleet managers, transport operators

OptiDrive 360

Driver coaching tool providing real-time feedback on driving behavior including speed, braking, acceleration, cornering, and idling. Video telematics and dashcam solutions support incident analysis and claims management. Data supports UBI and fleet insurance programs.

Key Features

  • Real-time in-cab driver coaching
  • Driving score and behavior reporting
  • Video telematics and dashcam integration
  • Claims-relevant incident data capture

Target Users: Fleet safety managers, insurance carriers, UBI programs

Compliance Tools

Driver hours tracking and tachograph management, vehicle inspection tools (DVIR), cold chain temperature monitoring for refrigerated transport, and support for EU driving and rest period regulations.

Key Features

  • Driver hours and tachograph management
  • Digital vehicle inspection reports (DVIR)
  • Cold chain temperature monitoring
  • EU compliance for commercial vehicle regulations

Target Users: Transport operators, compliance managers

PREMIUM.connect Integration Platform

REST-based API platform enabling business system integrations with third-party software. Processes over 1 billion API requests per month across 200+ software partner integrations.

Key Features

  • REST API with 1B+ monthly requests
  • 200+ certified software partner integrations
  • TMS, ERP, CRM, and freight exchange connectivity
  • OEM telematics data feeds

Target Users: Software developers, enterprise fleet operators, insurers

EV Fleet Management

EV battery tracking, charge level monitoring, range planning, and green driving metrics supporting fleet electrification transitions.

Key Features

  • EV battery and charge level monitoring
  • Range planning and optimization
  • Green driving metrics
  • Electrification transition planning tools

Target Users: Fleet operators transitioning to electric vehicles

At a Glance

Founded
1999
Headquarters
Amsterdam, Netherlands
Employees
501-1000
Funding
Acquired

Category & Focus

Category
Data & Analytics
Subcategories
Telematics Fleet Management Driver Behavior Monitoring Usage-Based Insurance Data
Insurance Verticals
P&C Commercial
Target Customers
Carriers, Brokers

Customers

  • The Bristol Port Company

Links

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Last updated: 2026-06-19