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Waytobill

Nordic payment orchestration platform for recurring direct debit payments

Core Administration Startup Seed
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Overview

Waytobill is a recurring payment and direct debit platform for insurance companies, membership organizations, and subscription-based businesses operating in the Nordic market. The company was founded in 2020 by Magnus Bendelin and Alejandro Pino and is headquartered in Stockholm, Sweden, with a secondary office in Barcelona, Spain.

The platform provides a unified integration -- the Nordic Payment Hub -- that connects merchants to all major Nordic direct debit schemes: Autogiro (Sweden), AvtaleGiro (Norway), Betalingsservice (Denmark), and SEPA Direct Debit (Finland). Payments can be initiated across multiple channels including telesales, online checkout, and QR codes, with identity verification handled via BankID. The API (version 3.0, launched December 2025) exposes full payment lifecycle management including partial payments, refunds, overpayments, and direct debit conversion tracking.

Waytobill raised SEK 5.5M in a seed round in October 2023 led by Wellstreet, with participation from Almi Invest and angel investors. The company was selected for the Mastercard Lighthouse FINITIV Fall 2025 program, one of 15 Nordic and Baltic fintechs chosen for the cohort. As of late 2025 the team numbered approximately 14-15 people.

Products & Services

Nordic Payment Hub

A single API integration giving merchants access to all Nordic local direct debit systems: Autogiro (Sweden), AvtaleGiro (Norway), Betalingsservice (Denmark), and SEPA Direct Debit (Finland). Reduces integration overhead for businesses collecting recurring payments across multiple Nordic countries.

Key Features

  • Single integration for four Nordic direct debit schemes
  • Unified reporting and reconciliation across markets
  • Mandate management with digital identity verification

Target Users: Insurance carriers and membership organizations operating across multiple Nordic countries

Telesales Checkout

Phone-based payment collection that integrates with existing dialer and contact centre platforms. Sales agents send a checkout link to the prospect's mobile device during a live call, enabling instant mandate authorization via BankID.

Key Features

  • Integrations with Adversus, Hitrate, Enreach, Leaddesk, SaleSys, VCC Live, Telemagic, and Evergiving
  • Real-time mandate confirmation during the call
  • No paper forms required

Target Users: Insurance telesales teams converting prospects to recurring payment customers

Online Checkout

Web-based checkout for digital sales channels, enabling customers to authorize recurring direct debit mandates through a hosted or embeddable flow secured by BankID.

Key Features

  • BankID-secured mandate signing
  • Embeddable in websites and customer portals
  • Supports Autogiro and AvtaleGiro

Target Users: Insurance carriers and organizations with digital self-service channels

QR Code Checkout

Recurring payment sign-up via QR codes placed on printed materials, letters, or point-of-sale locations. Customers scan and complete authorization on their mobile device.

Key Features

  • Physical-channel payment capture
  • BankID verification on mobile
  • Suitable for direct mail and in-person campaigns

Target Users: Organizations using direct mail or in-person sales alongside digital channels

Payment Method Switch

A conversion tool allowing businesses to migrate existing invoice customers to Autogiro direct debit with minimal friction, reducing involuntary churn from failed invoice payments.

Key Features

  • Bulk and individual invoice-to-direct-debit conversion
  • Automated outreach to customers
  • Tracks conversion rates

Target Users: Insurance companies and membership organizations with a large invoice-paying customer base

Recurring Swish

Recurring payment capability via Swish, Sweden's mobile payment application. Launched May 2026 and supported by all Swedish banks.

Key Features

  • Recurring mandates via Swish
  • Available within the standard Waytobill Checkout flow
  • Supported by all Swedish bank integrations

Target Users: Swedish businesses and insurance companies with Swish-paying customers

Waytobill API 3.0

REST API providing full payment lifecycle management for developers. Swagger documentation is available at api.waytobill.com/swagger-ui.

Key Features

  • Detailed payment timelines per transaction
  • Edge case handling: partial payments, overpayments, refunds
  • Direct debit conversion tracking and balance views
  • Two-click invoice resending

Target Users: Engineering teams building custom payment workflows and integrations

Multi-Channel Invoicing

Invoice generation and delivery across multiple channels, including automated reminders. Integrated into API 3.0 with full payment timeline visibility.

Key Features

  • Multi-channel invoice delivery
  • Automated reminder flows
  • Full visibility in payment timeline API

Target Users: Billing operations teams at insurance carriers and member organizations

At a Glance

Founded
2020
Headquarters
Stockholm, Sweden
Employees
11-50
Funding
Seed

Category & Focus

Category
Core Administration
Subcategories
Billing & Payments Payment Orchestration Direct Debit
Insurance Verticals
P&C Personal P&C Commercial Life & Annuity
Target Customers
Carriers, MGAs/MGUs

Customers

  • OceanLive
  • Missing People
  • HRF (Swedish Hearing Organisation)
  • Psoriasisförbundet
  • AlphaPartner
  • 21grams

Links

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Last updated: 2026-06-19