Overview
WAX is a digital insurance brokerage focused on collectibles and luxury-asset coverage for individual collectors in the United States and United Arab Emirates. Founded in 2020, the company insures watches, jewelry, art, handbags, classic cars, sneakers, trading cards, wine, and more than 30 other collectible categories, an area not well served by standard homeowners or scheduled-property policies.
As an independent, carrier-agnostic agency, WAX places policies with Chubb in the US and Sukoon Insurance in the UAE. Coverage is agreed-value across its collectible categories, with no-deductible options, appreciation protection of up to 150% of purchase price, and worldwide coverage for items in transit, grading, or repair. Distribution runs primarily through WAX's own iOS and Android app, supplemented by WAX Shield, a business-to-business program that lets watch retailers and manufacturers offer post-purchase protection to their customers at point of sale.
Quoting and binding happen inside the mobile app, where users photograph items to receive automated, market-based valuations rather than in-person appraisals for most items below category-specific thresholds. WAX positions itself as a specialist dedicated to luxury and collectible-asset insurance in the US market.
Products & Services
WAX App
Native iOS and Android app that functions as a digital vault and insurance management platform for collectors. Users catalog items by category and photo, receive automated market-based valuation updates, and manage policies and claims from the app.
Key Features
- Automated, photo-based valuation without in-person appraisal for most items
- Automatic coverage window for newly acquired items
- In-app policy and claims management
Collectibles Insurance
Agreed-value coverage across more than 30 categories, including watches, jewelry, handbags, fine art, classic and collector cars, wine and spirits, sneakers, trading cards and sports memorabilia, comic books, coins, stamps, and vintage technology.
Key Features
- No-deductible options
- Appreciation protection up to 150% of purchase price
- Worldwide coverage, including items in transit, grading, or repair
- Appraisals required only above set category thresholds
- Premiums starting around 1% for watches and jewelry, and 0.4% for handbags, trading cards, and other categories
WAX Shield
Commercial program that lets watch retailers and manufacturers extend post-purchase protection, covering theft and accidental damage, to their customers at point of sale.
VIP Concierge
Dedicated concierge and claims support team for policyholders.
At a Glance
- Founded
- 2020
- Headquarters
- Los Angeles, CA, USA
- Employees
- 11-50
- Funding
- Seed
Category & Focus
- Category
- Specialty Solutions
- Subcategories
- Collectibles & Luxury Asset Insurance Digital Insurance Distribution
- Insurance Verticals
- P&C Personal Specialty/E&S
- Target Customers
- Consumers
Links
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Last updated: 2026-08-06