VSure
Overview
VSure (VSure Tech Sdn Bhd) is Malaysia's first on-demand lifestyle digital insurer, offering flexible, pay-per-use insurance protection through a fully digital platform. Founded in 2017 by nine individuals from banking, finance, insurance, and technology backgrounds, VSure launched commercially in June 2019 as Southeast Asia's first on-demand digital mobile insurance service. The company operates under Bank Negara Malaysia's (BNM) Fintech Regulatory Sandbox approval and targets underserved mass-market consumers and small businesses across Malaysia, with broader ambitions for Southeast Asia expansion.
VSure's core proposition is simplicity and flexibility: customers can activate or deactivate coverage by the hour, day, or duration directly through the app, making insurance accessible to Malaysia's M40 and B40 income segments and the significant uninsured population. In December 2025, VSure expanded into digital health with the launch of the CareConnect Suite in partnership with HEYDOC Health, bundling personal accident insurance with telehealth and pharmacy services for SMEs.
Products & Services
Consumer Products
Key Features
- Flexi-Fit Sports Insurance: On-demand coverage for sporting activities, activatable by the hour
- Life Protection: Affordable term life insurance accessible via mobile app
- Health & Medical: Medical insurance including AXA eMedic distributed through the VSure platform
- Critical Illness: Coverage for major illnesses
- Personal Accident: Flexible personal accident protection
- Motor Insurance: Car and motorcycle coverage
- Travel Insurance: Trip protection
- Home Insurance: Residential property coverage
- Road Assistance Insurance: Roadside breakdown support
SME & Business Products
Key Features
- VSure SME Pro: Comprehensive business protection program for micro and small enterprises
- EzPA: Personal accident protection with hospital income benefits, designed for employer group plans
- CareConnect Suite (with HEYDOC Health, launched December 2025): Bundled digital health and insurance product combining EzPA personal accident coverage with FutureK outpatient care; priced at RM 20 per employee per month, includes unlimited virtual consultations and integrated medication services
At a Glance
- Founded
- 2017
- Headquarters
- Kuala Lumpur, Malaysia
- Employees
- 11-50
- Funding
- USD 5.44M total raised; Series A RM 12M (approx. USD 2.83M), August 2021
Category & Focus
- Category
- Digital Insurance
- Insurance Verticals
- Life Health Personal Accident Motor Travel Home Takaful SME Commercial
- Target Customers
- Individual Consumers, SMEs, Gig Workers, Employers
Customers
- Individual consumers in Malaysia's M40 and B40 income segments
- Gig workers and freelancers seeking flexible coverage
- Sports and lifestyle enthusiasts
- Micro, small, and medium enterprises (MSMEs), representing over 97% of Malaysian businesses
- Employers seeking affordable group employee benefits
Links
Last updated: 2026-05-18