ViteSicure

ViteSicure is a digital life insurance brokerage serving individual consumers in Italy. It is the online brand of Bridge Insurance Services srl, a Milan-based insurance broker established in 2012 and regulated by IVASS, the Italian insurance authority. The company was founded in 2019 by Eleonora Del Vento and Alessandro Turra, who had previously built Royal Insurance (later Direct Line), an early call-center and web-based insurer in Italy and Europe.

ViteSicure sells term life insurance with constant or decreasing insured capital, a senior life product aimed at older customers, and standalone accident and injury cover, all purchasable online without a medical exam. Policies can be bought and issued in roughly three minutes through the company's self-service quote and policy portal, supported by a "Protection Team" reachable by chat, WhatsApp, phone, and email. In its first year the company generated more than 35,000 quote requests.

Alongside its direct-to-consumer channel, ViteSicure operates a proprietary open API platform that lets non-insurance partners embed its life and protection products into their own customer journeys, work recognized with the InsurTech Innovation Award in 2023. Early institutional backing came from Reinsurance Group of America (via RGAX) and Reale Mutua Assicurazioni; the company closed the first EUR 2.5M tranche of a Series A round in 2026 with Ad4Ventures (Mediaset) and Net Insurance joining as new investors, and reported reaching break-even in 2025.