Verti Assicurazioni

Verti Assicurazioni is a direct-to-consumer P&C carrier in Italy, offering auto, motorcycle, van, and home insurance products exclusively through digital channels. Founded in 2011 and entering the Italian market in 2015 following MAPFRE Group's acquisition of Direct Line's Italian operations, the company operates as a wholly owned subsidiary of MAPFRE Group, a Spanish multinational insurer active in 45 countries.

The platform supports rapid online quotation, binding, and claims management across all product lines. Digital services include VERTISOCCORSO for roadside assistance, VERTICASASSISTENZA for home assistance, and VERTIARATE for installment payment plans. The technology stack uses Python and Tableau, with cloud infrastructure segmented across production, staging, and development environments. Payment processing integrates Visa, Mastercard, American Express, Diners Club, PayPal, Findomestic, and bank transfer. In 2026, the company partnered with TSW to optimize its presence in generative AI platforms including ChatGPT and Gemini.

Verti serves approximately 1 million policyholders across Italy and employs around 630 staff. The company recorded 42.3% growth in premium volume in 2025. Distribution is supplemented through partnerships with Telepass and Esselunga alongside the primary direct digital channel.