Overview
Urban Jungle is a direct-to-consumer digital insurance carrier authorized and regulated by the Financial Conduct Authority (FCA number 782061), headquartered in London, England. Founded in 2016 by Jimmy Williams (CEO) and Greg Smyth (CTO), the company launched in July 2017 with a focus on personal lines insurance -- primarily home, contents, and travel -- targeting renters, students, and younger consumers underserved by traditional insurers. The company operates exclusively online with no phone-based sales or customer service, serving over 300,000 policyholders across the UK.
The company's underwriting and policy administration model is fully digital, with AI and machine learning used for fraud detection and automated risk assessment. Urban Jungle's platform provides instant online quotes, policy issuance, and self-service management without agent intermediaries. It became the first UK insurtech to offer bundled home and car insurance in August 2022, and expanded into travel insurance in January 2025 in partnership with underwriter PJ Hayman and Co. The company is a certified B Corporation and operates as carbon neutral, using 100% renewable energy.
Urban Jungle has raised a total of GBP 43.3M (approximately USD 55M) across seed and Series A rounds. Investors include Intact Ventures, Ingka Group (parent of IKEA), Mundi Ventures, Eka Ventures, Sony Innovation Fund, and angel investors including Rob Devey (former Prudential CEO). The company ranked 10th in the Deloitte Technology Fast 50 UK in 2023, representing 4,102% revenue growth over the measured period, and was named the top startup to work for in the UK in 2024 by Tempo.