Tune Protect

Tune Protect is a direct-to-consumer insurance carrier licensed in Malaysia and operating across 40+ markets in Asia, Middle East, and Africa. The company is a subsidiary of Tune Group, the leisure and entertainment conglomerate founded by AirAsia creators Tony Fernandes and Kamarudin Meranun. It specializes in affordable, comprehensive insurance products distributed through digital channels, positioning itself on a technology-first operating model with rapid quote generation (3-minute purchase), accelerated service (3-hour target), and expedited claims processing (3-day payment target).

Tune Protect operates through two primary business arms: its core general insurance and reinsurance subsidiary (the licensed carrier) and its white-label insurtech platform enabling embedded insurance across partner ecosystems. The company maintains strategic partnerships with major brands including AirAsia, BoltTech, Shopee, and BigPay, allowing co-branded and embedded insurance products in travel, retail, and fintech channels. The technology platform supports cloud-based policy administration and real-time underwriting, with API documentation available to partners.

In fiscal year 2025, Tune Protect reported profit after tax of RM 31.3 million, a substantial increase from RM 2.7 million in 2024, though insurance revenue declined 8.1% to RM 357.5 million due to portfolio repositioning. The company is publicly traded on Bursa Malaysia and targets over 20% top-line growth in 2026 while deepening market presence in travel and fire insurance segments.