Overview
Trusty is a digital retail insurance brokerage marketplace serving individual consumers in Israel. The platform allows users to compare quotes from a network of licensed brokers and carriers across health, life, mortgage life, home, and travel insurance.
The service follows three steps: users select an insurance type, complete a short coverage questionnaire, and receive quotes from multiple brokers within seconds. Brokers are ranked by both quoted price and user quality ratings, giving buyers a combined cost-and-reputation view across dozens of providers.
Beyond consumer-facing quote comparison, Trusty operates a separate agent registration portal for licensed brokers looking to join the network, a partner API for third-party integrations, an insurance guidance publication, and access to Har HaBiTuach (Israel's government insurance registry).