Trusted Choice, Inc.

Trusted Choice is a membership brand and marketing program operated exclusively for member agents of the Independent Insurance Agents and Brokers of America (IIABA, also known as the Big "I"). Founded in 2001, the program provides independent insurance agents and agencies with marketing resources, digital tools, co-branded campaign materials, reimbursement programs, and training to help them compete in the marketplace.

The program centers on a national consumer connection platform and an agent marketing resource portal. In June 2025, the digital marketplace platform that operated at TrustedChoice.com was acquired by Momentum AMP (formerly NowCerts) and rebranded as Momentum Edge in October 2025. The Trusted Choice brand identity, agent marketing program, and membership infrastructure continue to operate under IIABA. The organization partners with more than 60 insurance carriers and industry organizations and has reached more than 300 million consumers since 2020.

Trusted Choice membership is bundled with Big "I" state association membership across all 50 states and the District of Columbia. The program operates through a federated structure with IIABA and its state chapter affiliates, making membership accessible to the full independent agency channel.