Sureplify
Go Simple -- Compare, Buy, and Renew Car Insurance Online in Malaysia.
Overview
Sureplify is a Malaysian insurtech platform providing a digital portal for motor and life insurance comparison, purchase, and renewal. The company operates under Sureplify Sdn Bhd (registration 1203452-T), a subsidiary of Sureplify Holdings Berhad (registration 1205190-K), and is headquartered in Kuala Lumpur.
The platform aggregates real-time quotes from Malaysia's leading insurers and takaful operators, allowing users to compare pricing and coverage benefits side-by-side and purchase or renew policies entirely online without visiting an agent or insurer branch. Sureplify's brand promise is built around six core principles -- Sureness, Speed, Simplicity, Security, Service, and Spearhead -- encapsulated in its "Go Simple" positioning.
Beyond comparison and purchase, Sureplify provides value-added services including 24/7 roadside assistance, access to certified panel workshops, police report assistance, and claims support. The company offers both a web application and native mobile apps for iOS and Android, enabling consumers to manage policies and access emergency services on the go.
Products & Services
Motor Insurance Comparison Portal
Sureplify's core product is a real-time motor insurance comparison engine that aggregates quotes from Malaysia's top insurers and takaful providers. Users enter vehicle details and receive instant pricing and coverage comparisons, enabling secure purchase without visiting an agent or insurer directly.
Key Features
- Real-time quotes from multiple insurers simultaneously
- Side-by-side pricing and benefit comparison
- Secure online purchase and policy issuance
- SURE Rewards loyalty programme (earn points via referrals)
- Centralized policy management dashboard
Target Users: Malaysian vehicle owners renewing or purchasing motor insurance
Term Life Insurance
Sureplify extends its comparison model to term life insurance, allowing users to browse and purchase life cover through the same digital portal.
Target Users: Malaysian consumers seeking life insurance coverage online
Foreign Workers Insurance
The platform offers insurance solutions tailored for foreign workers in Malaysia.
Target Users: Employers and foreign workers seeking compliant insurance coverage
Value-Added Services
Beyond insurance purchase, the platform provides:
Key Features
- 24/7 roadside assistance (accessible via Emergency button in the mobile app)
- Access to certified insurer panel workshops for fast claims processing
- Police report assistance within 24 hours of an accident
- Hospital and ambulance locator service
- Paperless policy management
Mobile App
Sureplify offers native mobile apps for iOS and Android enabling users to check and manage policies, request emergency roadside assistance, and access all portal features on the go.
Target Users: Existing policyholders and new customers seeking mobile-first insurance management
At a Glance
- Founded
- 2016
- Headquarters
- Kuala Lumpur, Malaysia
- Employees
- 1-10
Category & Focus
- Category
- Insurance Comparison & Distribution
- Subcategories
- Motor Insurance Life Insurance Takaful Digital Distribution
- Insurance Verticals
- P&C Life & Annuity
- Target Customers
- Consumers
Customers
- Etiqa Takaful
- Tune Protect
- Lonpac
- AXA
- MSIG
Last updated: 2026-05-18