Singlife

Singlife is a direct-to-consumer digital life insurance and financial services carrier headquartered in Singapore. Formed through the merger of Aviva Singapore and Singlife in 2015, the company has established itself as a technology-forward carrier offering comprehensive life insurance, medical, critical illness, general insurance, and investment products across APAC. The company emphasizes digital-first distribution and AI-enabled customer service, with over 1,200 employees operating from its consolidated headquarters at Marina One in Singapore.

Singlife operates on a direct-to-consumer and digital advisory model, leveraging cloud-based infrastructure and proprietary digital platforms including MySinglife (customer portal), Singlife Online for advisers, and a mobile-first quotation system (PocketSQS). The company integrates artificial intelligence into underwriting and customer service operations; in 2025, it deployed an AI agent for customer service handling and partnered with Microsoft on generative AI applications. Singlife reports 94% first-contact resolution rates and maintains 73% customer satisfaction ratings.

In December 2023, Japan's Sumitomo Life Insurance Company acquired Singlife and invested USD 200 million in capital, significantly expanding the company's funding base to over USD 319 million total and positioning it for APAC expansion. Singlife operates as a fully licensed insurer across multiple jurisdictions and has extended its presence into the Philippines, where new business and customer growth reached 23% in 2025.