Simas Insurtech

PT Asuransi Simas Insurtech is a digital-first insurance carrier operating in Indonesia, founded in 2014 as a technology-focused subsidiary of PT Asuransi Sinar Mas, one of the largest insurance companies in Indonesia. The company operates as a direct-to-consumer and business-to-consumer platform, enabling customers to compare, purchase, and manage insurance products through web and mobile applications. In Q1 2025, Simas Insurtech achieved premium revenue of IDR 1.48 trillion, representing a 42.62% increase, with annual revenue totaling USD 6.5 million.

The company leverages a cloud-based digital platform with mobile-first capabilities, offering an API-driven architecture integrated with major Indonesian insurance distribution networks including Cermati and GoBear. Policy administration is fully digital, with streamlined underwriting and enrollment processes designed for rapid online transactions. The platform supports real-time premium calculations and instant policy issuance.

Simas Insurtech operates as a subsidiary of PT Asuransi Sinar Mas, providing significant capital backing and operational support. The company maintains strong distribution partnerships with leading comparison platforms and B2C brokers across Indonesia, demonstrating operational maturity and market integration in a competitive digital insurance landscape.