Overview
Sentro is a cloud-based group insurance software platform that addresses a critical market gap by replacing spreadsheet-based policy administration with modern, flexible SaaS solutions. Founded in 2020 by Rob Ellis and Hans Frauenlob in Auckland, New Zealand, the company serves mid-sized and established insurers, benefit providers, and employers globally.
The platform delivers a suite of configurable, no-code/low-code modules for policy administration, benefit plan design, enrollment, and billing. Built on Microsoft Azure, Sentro provides a single system of record for group insurance operations, enabling carriers to streamline complex workflows without legacy technology constraints.
The company has achieved notable traction with significant customer wins including Partners Life (225,000+ lives and NZD 425.1M in annual premiums), Humania Assurance in Canada, and partnerships with ecosystem players like Tower Insurance, Claim Technology, and Ecosystm for international growth.
Products & Services
Product Builder
Configuration tool allowing insurers to define and customize insurance products without requiring code changes. Enables rapid product launch and modification.
Key Features
- No-code product configuration
- Flexible underwriting rules
- Custom data fields and workflows
Target Users: Carrier product teams, benefit administrators
Plan Builder
Solution for designing and managing benefit plans with flexible configuration options. Supports complex plan hierarchies and rating structures.
Key Features
- Multi-level plan design
- Rating and pricing configuration
- Customizable benefit options
Target Users: Benefits managers, plan administrators
Benefits Builder
Platform for creating employee and member-facing benefits selection and enrollment experiences. Provides self-service enrollment interfaces.
Key Features
- Online enrollment workflows
- Decision support tools
- Open enrollment management
Target Users: Employers, benefit consultants, employees
Policy Administration System
Core service operations module handling policy setup, amendments, renewals, and lifecycle management. Functions as the central system of record.
Key Features
- Policy setup and modification
- Amendment and endorsement workflows
- Policy lifecycle tracking
- Renewal management
Target Users: Underwriting teams, operations staff
Member & Beneficiary Management
Centralized management of individual member records, profile updates, dependent tracking, and communication history.
Key Features
- Member profile management
- Dependent administration
- Communication history
- Status tracking
Target Users: Member services teams
Billing & Quotations
Systems for generating quotes, managing premium calculations, billing cycles, and financial reporting.
Key Features
- Quote generation and management
- Premium calculation
- Billing cycle management
- Financial reporting
Target Users: Billing teams, finance departments
Digital Onboarding
Customer-facing interfaces for streamlined enrollment, account setup, and activation workflows.
Key Features
- Guided enrollment flows
- Document collection
- Compliance verification
- Activation workflows
Target Users: New customers, enrollment specialists
Service Portals
Member and employer self-service portals enabling policy management, claims initiation, and account administration without direct contact.
Key Features
- Policy information access
- Claims submission
- Account management
- Document retrieval
Target Users: Members, employers, agents
Reinsurance Administration
Specialized functions for managing reinsurance relationships, treaty administration, and ceded/assumed accounting.
Key Features
- Treaty management
- Ceded accounting
- Claims administration
- Reporting
Target Users: Reinsurance teams, treasury departments
APIs & Data Store
Developer-focused REST API for third-party system connectivity and data integration. Enables embedded workflows and ecosystem integrations.
Key Features
- REST API architecture
- Real-time data access
- Custom integrations
- Webhook support
Target Users: Developers, system integrators, technology partners
At a Glance
- Founded
- 2020
- Headquarters
- Auckland, New Zealand
- Employees
- 11-50
- Funding
- Seed (USD 2.33M)
Category & Focus
- Category
- Core Administration
- Subcategories
- Policy Administration Billing Benefits Management Enrollment
- Insurance Verticals
- Group Benefits Life & Annuity
- Target Customers
- Carriers, Benefit Providers, Employers, MGAs
Customers
- Partners Life (New Zealand)
- Humania Assurance (Canada)
- Pinnacle Life (New Zealand)
- Delta Insurance
- Ridge Canada (Canada)
- Bikmo (UK)
- NIB (New Zealand)
- Tower Insurance (New Zealand)
- Claim Technology (UK)
- Nib (New Zealand)
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Last updated: 2026-06-17