Safely

Safely (SafelyStay, Inc.) is a direct-to-consumer insurance carrier and SaaS platform focused on the short-term rental (STR) market. The company distributes property damage and liability coverage to vacation rental hosts and professional property managers in the United States, operating through its affiliated licensed agency On Demand Insurance Agency, LLC. Coverage is sold on a per-night guest-paid model and delivered via API integrations with more than 30 property management systems.

The platform combines insurance issuance with automated guest screening, checking government records, criminal databases, and watchlists against each incoming booking before confirmation. This dual product approach -- insurance and identity verification -- differentiates Safely from single-product competitors in the STR coverage space. Claims are processed directly, with typical payouts reported within three business days.

Safely has insured over two million nights and processes more than 500,000 bookings annually. The company received a strategic equity investment from Tokio Marine HCC in 2026, marking a partnership between the startup and an established specialty carrier. Safely has been recognized on the Inc. 5000 list for five consecutive years, reaching No. 673 in 2021 on 491% three-year growth.