Redtail Telematics logo

Redtail Telematics

Telematics hardware and software for usage-based insurance, fleet management, and stolen vehicle recovery

Data & Analytics Growth Bootstrapped
Visit Website

Overview

Redtail Telematics is a telematics data and analytics provider for motor insurers, fleet operators, and automotive OEMs, specializing in usage-based insurance (UBI), fleet management, and stolen vehicle recovery (SVR). Founded in 2010 as a spinout from the Cambridge-based Plextek Group, the company designs and manufactures its own on-board units (OBUs), distinguishing it from providers that source hardware from third parties. Redtail has deployed over six million black box devices across 30 countries, processing data from more than one billion miles of driving.

The company delivers a full telematics stack: custom-engineered hardware, cellular connectivity via Aeris IoT SIMs, a cloud data processing layer, and insurer-facing APIs and portals. Their system captures sixteen driver behavior parameters -- speed, mileage, location, time of day, hard braking, rapid acceleration, cornering, and airbag deployment -- and applies machine learning to generate driver scoring and crash insights for pricing and claims use cases. Insurers can receive data as raw feeds or managed analytics. Redtail also serves as a technical partner and reseller of Ford connected vehicle data to UK motor insurers, providing an embedded alternative to black box installation for newer vehicles.

Redtail powers 22% of the approximately 750,000 telematics-based motor insurance policies in the UK and 100% of telematics policies in the Netherlands. The company reported revenues of GBP 11.4M in 2025, up from GBP 4.4M in 2023 (2-year CAGR of approximately 61%), earning recognition in the FEBE Growth 100. Notable insurer customers include Admiral Group, Direct Line, AXA, and ingenie. A US subsidiary, Redtail Telematics Corp, is based in San Diego, California.

Products & Services

UBI Data and Analytics Platform

Redtail provides motor insurers with telematics data and analytics to support UBI products. On-board units installed in vehicles capture sixteen driver behavior parameters and transmit data via cellular connectivity. Machine learning processes driving data to generate driver risk scores and crash insights. Insurers access data via REST API in raw or managed form, along with driver scoring derived from analysis across billions of miles.

Key Features

  • Sixteen enhanced driver behavior parameters including speed, mileage, braking, acceleration, and cornering
  • Machine learning-driven driver risk scores and crash reconstruction
  • REST API for raw or managed data feeds to insurer systems
  • White-label B2B and B2C mobile apps (iOS and Android) for driver coaching and trip reporting

Target Users: Motor insurers (personal and commercial lines)

On-Board Units (OBUs) / Black Box Devices

Redtail designs and manufactures its own connected telematics devices for professional vehicle installation. Devices support GPS tracking, OBD connectivity, vehicle engine status detection, and include GPS jamming and tamper protection alerts. OBD plug-in devices are also available as an alternative to professionally installed black boxes. Over six million units have been delivered worldwide.

Key Features

  • Proprietary hardware design and manufacture (not third-party sourced)
  • GPS tracking with OBD connectivity
  • GPS jamming detection and tamper protection
  • OBD plug-in variant available

Target Users: Motor insurers, automotive aftermarket, fleet operators

Connected Vehicle Data (Ford Partnership)

Redtail acts as a technical partner and reseller of Ford connected vehicle data to UK motor insurers for personal and commercial lines. This provides insurers with accurate vehicle data without requiring physical device installation, offering a cost-effective alternative for Ford vehicles with embedded connectivity. Deployed with Admiral Group as Admiral Live.

Key Features

  • Direct OEM data feed from Ford connected vehicles
  • No hardware installation required
  • Available for personal and commercial motor lines

Target Users: UK motor insurers

Fleet Management Solutions

Redtail provides GPS tracking and fleet management for commercial fleets. Capabilities include real-time vehicle location, driver behavior monitoring, diagnostics, FNOL identification, and crash analysis. A real-time incident wallboard for insurance claims rooms identifies likely crashes and determines fault. Customer portals include fleet management, driver scoring, and customizable alerts.

Key Features

  • Real-time vehicle location and fleet tracking
  • Driver behavior monitoring with customizable scoring alerts
  • First notice of loss (FNOL) and crash reconstruction
  • Claims room incident wallboard

Target Users: Fleet operators, commercial motor insurers

Stolen Vehicle Recovery (SVR)

Redtail offers stolen vehicle tracking for the automotive aftermarket. The system uses real-time GPS to locate stolen vehicles and supports deployment by police and recovery agents.

Key Features

  • Real-time GPS stolen vehicle location
  • Support for police and recovery agent deployment
  • Available for private vehicles and commercial fleets

Target Users: Automotive aftermarket, fleet operators

At a Glance

Founded
2010
Headquarters
Great Chesterford, Essex, United Kingdom
Employees
11-50
Funding
Bootstrapped

Category & Focus

Category
Data & Analytics
Subcategories
Telematics Usage-Based Insurance Driver Behavior Scoring Fleet Management Stolen Vehicle Recovery
Insurance Verticals
P&C Personal P&C Commercial
Target Customers
Carriers, Brokers

Customers

  • Admiral Group -- connected car telematics via Admiral Live (Ford partnership)
  • Direct Line -- black box telematics hardware
  • AXA -- telematics hardware
  • ingenie -- professionally installed telematics boxes (partnership since 2011)
  • By Miles -- pay-per-mile insurer (UK)
  • KOBA Insurance -- exclusive telematics provider, Australia pay-by-kilometre product
  • Tracker Network UK -- stolen vehicle tracking
  • JLR (Jaguar Land Rover)

Links

Similar Companies

Last updated: 2026-06-21