Pattern Insurance
Embedded insurance MGA enabling travel, ticketing, and leisure platforms to offer parametric and traditional insurance products within their customer journeys.
Overview
Pattern Insurance is a registered managing general agent (MGA) operating an embedded insurance technology platform for travel operators, ticketing platforms, and leisure companies. The company was formed in 2020 and emerged publicly in June 2021 following a merger between France-based Setoo and Pattern Insurance Services. In May 2025, PassportCard acquired Pattern and integrated its development team into PassportCard Labs, where Pattern continues to operate as a subsidiary.
The company holds carrier capacity from AXA, Spinnaker Insurance Company, and Wakam, which provides the regulatory and financial backing for the insurance products distributed through its platform. Pattern underwrites both parametric and traditional insurance products, with parametric coverage designed to pay out automatically upon verifiable events without requiring a traditional claims submission from policyholders.
Pattern distributes through a B2B2C model, embedding its insurance products into third-party booking flows and customer journeys. Major platform partners include Lastminute, Amadeus, Issta, and Invia. The company serves markets across Europe and North America, with a team of approximately 33 staff operating across three continents.
Products & Services
Embedded Insurance Platform
An API-driven, no-code platform that allows online businesses in travel, ticketing, and leisure to integrate and offer insurance products within their own customer interfaces. The platform uses machine learning to propose relevant insurance options in real-time based on transaction context and customer data.
Key Features
- Parametric travel insurance with automatic payouts on verifiable events
- Traditional trip cancellation and protection coverage
- Multi-region compliance across European and North American markets
Target Users: Online travel agencies, ticketing platforms, leisure booking services
Distribution: B2B2C via API integration into partner booking flows
FlexIt -- Flexible Cancellation Product
An embedded flexible cancellation product for the travel and booking industry, allowing customers to add cancellation protection at the point of booking.
Key Features
- Flexible cancellation coverage added at checkout
- Designed for seamless integration into existing booking flows
Target Users: Travel booking platforms and online travel agencies
Distribution: Embedded via partner platforms
At a Glance
- Founded
- 2020
- Headquarters
- Kidlington, United Kingdom
- Employees
- 11-50
Category & Focus
Links
Last updated: 2026-06-15