Napo
AI-powered pet insurance with instant claims processing and comprehensive lifetime coverage
Overview
Napo is a pet insurance MGA selling direct to consumers across the United Kingdom. The London-founded company has built a digital-first platform combining AI-driven claims automation with comprehensive lifetime coverage for cats and dogs. Napo processes approximately 50% of claims instantly through its AI system, enabling reimbursements within days rather than weeks, while complex cases receive personalized attention from its Customer Operations team.
Since its 2021 launch, Napo has achieved rapid growth with approaching 100,000 pets covered and recognition as the fastest-growing UK pet insurer. The company maintains strong carrier relationships providing binding authority for its underwriting. Napo's customer base spans multiple generations, from Gen Z through those over 60, driven by direct digital channels, organic word-of-mouth, and partnerships with veterinary practices.
The company's Series B funding closed in February 2025 with GBP 12 million raised, bringing total funding to approximately GBP 30 million. Napo was founded by Jean-Philippe Doumeng and Ludovic Lacay and has received recognition across industry awards for claims excellence and innovation.
Products & Services
Lifetime Pet Insurance
Napo provides comprehensive lifetime pet insurance coverage for cats and dogs, including dental care as a standard feature. Coverage includes 24/7 access to veterinary services, behavioral support and consultations, and preventive care tools. The digital-first platform enables customers to manage policies, submit claims, and receive support entirely online.
Key Features
- Lifetime coverage for eligible conditions
- Dental care as standard (not optional add-on)
- 24/7 veterinary access and behavioral support
- Preventive health tools and consultations
- Transparent claims process with rapid reimbursement
Target Users: Direct-to-consumer pet owners across the United Kingdom
Distribution: Direct-to-consumer via website and veterinary partnerships
At a Glance
- Founded
- 2021
- Headquarters
- London, United Kingdom
- Employees
- 101-200
Category & Focus
Links
Last updated: 2026-06-17