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Loop Insurance

Auto insurance priced on driving behavior, not demographic factors

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Overview

Loop Insurance is a direct-to-consumer auto insurance carrier headquartered in Austin, Texas, operating as a licensed insurer and Public Benefit Corporation. The company writes personal auto coverage for Texas residents, using telematics-based pricing that relies on driving behavior and location data rather than demographic rating factors such as credit scores, education level, or occupation. Loop was founded in 2020, launched out of stealth in January 2021, and holds B-Corp certification.

The company's underwriting model draws on a proprietary database of over 100 million crash records across 27 US states, combined with traffic volume, roadway infrastructure, and weather data licensed from TomTom. Policyholders can obtain quotes and bind coverage online in approximately 20 minutes; claims are handled in-house with an average 10-day resolution time. In February 2026, Loop retired its mobile app and consolidated all policy management onto its online member portal.

Loop has raised USD 31M across a seed round (USD 3.25M, led by Freestyle.VC in January 2021) and a Series A (USD 21M+, led by Chai Ventures and 01 Advisors). The company reported over 50,000 active members and employs approximately 60 people on a fully remote basis.

At a Glance

Founded
2020
Headquarters
Austin, Texas
Employees
51-200

Category & Focus

Last updated: 2026-06-15