Overview
Kinsu is a Mexican insurtech company transforming insurance distribution in Latin America through a white-label platform and a gig economy model. Founded in 2020 by Matias Gordillo and Agostina Luzzi, Kinsu addresses the insurance penetration gap in Mexico and Latin America, where over 60% of the population lacks adequate insurance coverage.
The company turns everyday people -- particularly women -- into gig-economy insurance agents called "Kinsurers" who can quote, sell, and manage policies through a free mobile app. By digitizing distribution and enabling community-based agents, Kinsu helps insurers and brokers rapidly scale their reach without relying on traditional sales channels.
Products & Services
Kinsu Mobile App (Kinsurer)
A free mobile app that transforms users into insurance agents. New Kinsurers register in three steps: download the app, enter basic profile data, and validate their identity. Once onboarded, agents access product training, quoting tools, a personal referral link for customer acquisition, real-time commission tracking, and policy management. Available on Google Play and the Apple App Store.
White-Label Distribution Platform (B2B)
A software platform enabling insurers and brokers to digitize their distribution operations, generate qualified leads, and scale across Latin America. The platform integrates with insurer back-office systems for real-time policy issuance, customer onboarding, and commission management -- reducing the cost and complexity of agent recruitment versus traditional agency models.
Insurance Products Distributed
Key Features
- Auto Insurance: Car coverage for individuals and families
- Health Insurance: Medical coverage plans
- Life and Retirement: Life protection and retirement savings products
- Home Insurance: Property and homeowners coverage
- Pet Insurance: Animal/pet coverage
At a Glance
- Founded
- 2020
- Headquarters
- Mexico City, Mexico
- Employees
- 11-50
- Funding
- USD 700K (Pre-Seed)
Category & Focus
- Category
- Insurance Distribution
- Insurance Verticals
- Auto Health Life Home Pet
- Target Customers
- Insurers, Brokers, Gig Workers, Individuals
Last updated: 2026-05-17