King Price

King Price Insurance is a direct-to-consumer short-term and long-term insurance carrier operating in South Africa and Namibia, offering personal auto, home, business, and life insurance products. Founded in 2012 by Gideon Galloway, the company is distinguished by a car insurance model in which monthly premiums decrease in line with vehicle depreciation -- an approach that has delivered approximately R340 million in cumulative savings to policyholders since inception.

The carrier operates on a digital-first, AI-augmented model. King Price migrated from five siloed communication systems to a unified Genesys Cloud platform integrating voice, email, chat, WhatsApp, and Facebook Messenger. This migration enabled AI chatbots and digital bot flows to handle up to 24% of client interactions, achieved a 250% increase in WhatsApp usage, reduced average handle time by 50%, and delivered a 48% reduction in total cost of ownership. The company uses DebiCheck payment system integrations and intent and voice recognition across 35,000 conversations annually.

In February 2026, King Price Financial Services was acquired by Orient Victoria and KP Partners. The company holds FSP registrations 43862 and 47235 with the Financial Sector Conduct Authority (FSCA) of South Africa. It has earned a 10/10 trust rating on Hellopeter with over 99,962 five-star reviews as of January 2026, and is recognized as one of South Africa's fastest-growing short-term insurers with approximately 1,500 employees.