Insurmax

Tu Asesor en Seguros (Insurmax) is a digital insurance marketplace connecting Argentine consumers with licensed independent insurance producers and advisors. The platform allows customers to compare and purchase home, auto, and property insurance policies entirely online, covering all 24 Argentine provinces without the geographic constraints of traditional face-to-face brokerage.

The company operates a two-sided B2B2C model. Licensed producers join the network to receive a digital storefront and access to the consumer base. Consumers browse producers by region, compare quotes from multiple carriers, and complete purchases online. This model extends access to insurance advisory services beyond local markets.

Tu Asesor en Seguros runs on a Wix-based platform with integrations to multiple Argentine carriers for quote and policy management. The company has expanded regionally, operating a separate Mexico-facing site, indicating early expansion within Latin America.