InsuranceMarket

InsuranceMarket is a digital insurance comparison and brokerage platform serving individual consumers in Greece. The company compares and places policies across vehicle, home, boat, health, life, and travel insurance, drawing on partnerships with more than 25 insurance companies to generate real-time quotes and issue policies online.

Alongside insurance, InsuranceMarket operates comparison and brokerage services for electricity, natural gas, and combined utility packages, and offers mortgage loans, consumer loans, cards, and savings products, positioning the platform as a multi-category consumer marketplace rather than a single-line agency. The business is headquartered in Athens and serves the Greek market, with an online policy management tool, e-Diacheirisi, that lets customers update coverage and file claims without visiting a physical office.

InsuranceMarket has operated since 2006 and holds an estimated 75%+ share of Greece's online insurance-aggregator segment, supported by an online comparison engine that queries up to 24 insurance providers simultaneously. The company has been part of Achmea Group, a European financial and insurance services group, since September 2021, and was named Insurtech of the Year in 2022. Product lines include FlexiPay, an interest-free installment plan for premium payments, and Short Drive, a usage-based motor insurance product priced from telematics-derived driving data.