Insurance Guru

Insurance Guru is a digital insurance brokerage serving individual consumers in Singapore.

The company operates an online comparison and purchase platform for private car insurance, letting customers compare quotes across multiple insurers, customize coverage, and complete a purchase without an in-person agent visit. It extends the same comparison model to life insurance, backed by licensed financial adviser representatives, and offers claims-handling support and financial planning guidance for customers making broader coverage decisions. The platform has operated since 2014 and is based in Kallang, Singapore.

Insurance Guru is jointly operated by ALP Rocks Pte Ltd, a Singapore FinTech Association-certified insurtech provider, and IPP Financial Advisers Pte Ltd (IPPFA), a licensed Financial Adviser and Exempt Insurance Broker that supplies the regulated brokerage and advisory function. The motor insurance quote flow integrates with Singpass, Singapore's national digital identity system, to auto-fill vehicle details such as engine number and shorten the purchase process to under seven minutes. The company remains a small, bootstrapped team of 1-10 employees with no reported external funding.