Overview
Inka Insurance is a retail insurance brokerage serving individual consumers in India, focusing on term life, health, and critical illness coverage. Operating as an IRDAI-regulated advisory broker, the company targets urban professionals -- software engineers, product managers, founders, consultants, and corporate employees -- who encounter complexity and limited personalization in the traditional insurance market. Originally launched as InsurancePadosi, the company rebranded in March 2025 to reflect its pan-India expansion goals.
The brokerage distributes coverage through partnerships with 16+ major Indian insurance carriers, including HDFC Life, ICICI Lombard, TATA AIG, Niva Bupa, SBI Life, and Aditya Birla. It serves customers across Bangalore, Mumbai, Gurgaon, and Indore through a direct-to-consumer digital model. For NRI customers purchasing term insurance for India-based family members, the platform highlights cost savings compared to overseas policies.
Inka built two proprietary technology tools: the Inka Insurance Report (IIR), an AI-driven analysis system that evaluates 2,400+ customer data points including family profile, credit history, and demographics to produce personalized recommendations within 60 seconds; and Vaani AI, a 24/7 conversational assistant that guides customers through coverage options. The company was founded by Vaibhav Kathju, Abhay Singh, and Gaurav Gupta, and has served 80,000+ customers since launch. Funding includes a pre-seed round led by Antler with participation from angel investors Hemant Kaul (former CEO, Bajaj Allianz) and Satish Pillai (former CEO, TransUnion CIBIL).
Products & Services
Insurance Advisory
Key Features
- Inka Insurance Report (IIR) -- proprietary AI-driven analysis covering 2,400+ data points for personalized coverage recommendations in 60 seconds
- Vaani AI -- 24/7 conversational assistant for insurance guidance and coverage comparison
- Non-commission advisory model with transparent pricing and no sales pressure
Insurance Placement
Key Features
- Term life insurance placement for individuals and NRI customers
- Health insurance from partners including Care Health, Niva Bupa, HDFC ERGO, and ICICI Lombard
- Critical illness coverage placement through carrier network
Claims Advocacy
Key Features
- End-to-end claims assistance from submission through resolution
- Expert support during carrier interactions
At a Glance
- Founded
- 2023
- Headquarters
- Jodhpur, India
- Employees
- 1-50
Category & Focus
Customers
- Technology (software engineers, product managers)
- Professional Services (consultants, founders, doctors)
- Corporate Employees
- Non-Resident Indians (NRI term insurance)
Last updated: 2026-07-15