iLyF

iLyF is a personal lines digital brokerage serving consumers in Malaysia and Singapore. Operating under SyncWealth Sdn Bhd, the company offers online comparison and instant renewal of personal insurance products through a mobile application. Its core market is auto insurance, where it has converted a significant share of customers who previously bought policies offline to online self-service renewals.

The brokerage distributes car, motorcycle, gadget, and travel coverage entirely through digital channels, with no physical agent network. All sales and renewals are handled through the mobile app, enabling policy comparison and purchase within minutes. A small team of six operates from offices in Kuala Lumpur and Singapore.

iLyF has automated 94% of its transactions end-to-end, keeping manual handling low relative to policy volume. An in-app community feature and rewards programs support customer engagement and retention. The platform reports a 65% policy renewal rate and approximately 25% month-on-month growth in gross written premium.