Hero Seguros
Digital MGA creating and distributing insurance products through intermediaries across Brazil and Latin America
Overview
Hero Seguros is a travel and consumer insurance MGA based in Sao Paulo, Brazil, distributing products through a B2B2C model that connects insurers with end customers via intermediaries including travel agencies, tour operators, and digital platforms.
The company underwrites and distributes insurance programs with Generali Brasil as its primary carrier partner. Product lines include travel insurance, mobile device protection, and payment protection insurance, with travel representing approximately 75% of revenue. Hero operates with full binding authority under the Generali arrangement.
Founded in 2021 by Guilherme Wroclawski and Raphael Swierczynski, Hero has scaled to cover more than 4 million insured customers and holds approximately 15% of Brazil's travel insurance market as of 2026. The company generated approximately USD 58 million in gross written premium in 2025. In April 2026 it closed a USD 7 million funding round led by Headline XP to support Latin American expansion, including a new office in Buenos Aires, Argentina.
Products & Services
Seguro Viagem (Travel Insurance)
Personalized travel insurance with tiered plans covering emergency medical expenses, baggage loss, flight delays, and other travel risks.
Key Features
- Emergency medical expenses and medical repatriation
- Baggage loss and flight delay compensation
- Telemedicine access via mobile app
- VIP lounge benefits and duty-free discounts
Target Users: Individual travelers; distributed via travel agencies, tour operators, and online travel platforms
Distribution: B2B2C through 20+ travel and tourism partners including agencies and booking platforms; white-label API for direct integration
Seguro Celular (Mobile Device Insurance)
Insurance coverage for smartphones and tablets against accidental damage, theft, and breakdown.
Key Features
- Accidental damage
- Theft
- Mechanical breakdown
Target Users: Individual consumers; distributed through distribution partners
Distribution: Partner distribution networks
B2B Distribution Platform
White-label and API-based solutions for partners to embed insurance distribution into their own platforms, with flexible commission structures.
Key Features
- REST API for integration
- White-label storefront options
- Commission up to 65% for partners
- Referral program (5% commission)
Target Users: Travel agencies, financial institutions, digital platforms
Distribution: Direct to business partners