Hedvig
Nordic neo-insurer operating as a full-stack EU-licensed insurance carrier across Scandinavia
Overview
Hedvig is a Nordic insurance carrier headquartered in Stockholm, Sweden, operating across Scandinavia (Sweden, Norway, Denmark). Founded in 2017, Hedvig transitioned from a Managing General Agent model to become the first European neo-insurer to achieve full-stack EU-licensed insurance carrier status. The company serves over 200,000 customers with a portfolio spanning personal lines including home, vehicle, pet, and specialized insurance products. Hedvig's operational model emphasizes digital-first distribution with transparent pricing, flexible policies, and mobile-native customer engagement.
The carrier operates with a direct-to-consumer model focused on Nordic markets. Hedvig's underwriting and policy administration infrastructure leverages modern cloud platforms, including Google Cloud integration for advanced analytics such as Member Lifetime Value modeling. The company has built a 24/7 digital claims experience, enabling customers to report claims via voice memo submission and track progress in real time through its native mobile applications.
Hedvig's financial position reflects strong capital backing through multiple funding rounds, with approximately USD 107.72M raised across institutional investors including Anthemis, Obvious Ventures, Axel Johnson, and Skandinaviska Enskilda Banken (SEB). The company has demonstrated growth and operational maturity in the Nordic markets, supported by strategic partnerships and technology investments.