Gus Assurance

Gus Assurance is an online insurance brokerage based in Montreuil, France, specializing in prévoyance (income protection) and mutuelle santé (complementary health) coverage for self-employed professionals and independent workers. The company operates exclusively through digital channels, offering comparison, consultation, and enrollment services to French independent contractors, auto-entrepreneurs, and liberal professionals.

The brokerage targets professions exposed to income risk from illness or disability -- including medical professionals (doctors, dentists, nurses, physiotherapists), legal and architectural professionals, and consultants. It works with 13 carrier partners including April, SwissLife, Generali, Malakoff-Humanis, and Abeille, functioning as a commission-based intermediary (~10% of client premiums) that discloses its compensation structure to clients.

The company was founded in 2023 by Clément Janicot, an ESSEC graduate with prior experience at Google and a decade as a marketing director at a French online insurance broker. Since launch it has served more than 500 clients and holds a 4.9/5 rating on Trustpilot based on approximately 100 reviews. The platform is hosted on Webflow infrastructure and supports electronic signatures and video consultation during the enrollment process.