Genio Seguro

Genio Seguro is a digital insurance brokerage serving SMEs and individuals in Mexico. Founded in 2019 and based in Mexico City, the company operates an online platform that lets customers compare insurance policies from multiple carriers and complete a purchase in under 10 minutes. The platform covers auto, life, home, cargo, pet, and medical expense lines of business, plus general commercial packages for small businesses.

Distribution runs through five channels: a web platform, WhatsApp, Facebook, telephone, and email. The multi-channel approach allows the company to reach customers who prefer digital self-service as well as those who want guided support by phone or messaging.

The company holds carrier agreements with AXA, Zurich Insurance Group, and Surah Insurance, giving customers access to both international and domestic insurance products. By automating policy comparison and quotation, Genio Seguro reduces the manual steps traditionally handled by agents and advisors.