Freeyou Insurance
Digital insurance carrier offering auto, property, and warranty products in Germany.
Overview
Freeyou Insurance AG is a direct-to-consumer digital insurance carrier based in Legden, Germany, licensed by BaFin (Bundesanstalt fuer Finanzdienstleistungsaufsicht) to operate in the auto and property insurance segments. Founded in 2018, the company targets individual consumers in the German market with streamlined digital-first insurance products for vehicles, personal possessions, and extended warranties.
The company employs IoT-based data collection and analytics-driven risk assessment to inform underwriting and pricing decisions. In 2026, Freeyou Insurance entered a partnership with Akur8 to integrate its AI-driven pricing platform -- including the RISK, DEMAND, and RATE modules -- to enhance actuarial modeling and premium calculation. Claims handling and policy management are conducted through digital channels, consistent with the carrier's fully digital operational model.
Freeyou operates as a bootstrapped entity within the German insurtech ecosystem, with participation from the InsurLab Germany Accelerator. As a small digital carrier with active BaFin licensing for both car and property lines, the company holds regulatory authorization to issue and administer policies in Germany directly to consumers.