Equipsme
Health insurance designed for UK SMEs — providing practical, accessible employee health benefits between cashplans and comprehensive private medical insurance.
Overview
Equipsme is a UK-based Managing General Agent (MGA) authorized and regulated by the Financial Conduct Authority, specializing in employee health insurance for small to medium-sized businesses (SMEs). Founded in 2018 by Matthew Reed (former AXA PPP healthcare Managing Director), Equipsme provides health insurance solutions positioned between traditional private medical insurance (PMI) and basic cashplans. The company is headquartered in Clerkenwell, London, and describes its approach as "PMI lite" — focused on delivering health benefits that address the causes of 80% of workplace absences through swift diagnosis and early intervention.
Backed by AXA PPP healthcare with exclusive underwriting capacity and access to AXA PPP's nationwide provider network including consultants, practitioners, and hospitals, Equipsme delivers comprehensive claims and helpline support. The company explicitly targets mid-market and SME customers with 2+ employees, excluding the self-employed segment, and has established partnerships with major UK employers across the energy and utilities sectors.
Products & Services
Core Health Insurance Plans
Key Features
- GP Plus (GBP 9 per person per month) — Entry-level access with 24/7 GP support
- Diagnosis (GBP 24 pppm) — Most popular plan with diagnosis coverage
- Diagnosis and Treatment (GBP 42 pppm) — Comprehensive coverage including treatment
- Diagnosis and Treatment Plus (GBP 69 pppm) — Premium option with expanded benefits
Add-on Benefits
Key Features
- Dental & Optical (GBP 15 pppm)
- EAP Stress Support (GBP 1.50 pppm)
Technology Integration
Equipsme integrates with the AXA Health online outpatient platform for seamless claims and member management, with 2025-2026 enhancements improving digital experience.
At a Glance
- Founded
- 2018
- Headquarters
- London, England
- Employees
- 11-50
- Funding
- Series A with equity crowdfunding
Category & Focus
- Category
- Employee Health Insurance
- Subcategories
- Group Health Insurance Health & Wellness Benefits Management
- Insurance Verticals
- Health
- Target Customers
- SMEs, Mid-Market Companies
Customers
- **EDF Energy** — Major utilities company
- **UK Power Networks (UKPN)** — Partnership providing health insurance to 5000+ frontline staff (2026)
Last updated: 2026-06-14