EMPATHY
Comprehensive bereavement support and estate navigation platform for life insurance policyholders, employer benefit programs, and families facing loss.
Overview
EMPATHY was founded in 2020 by Ron Gura and Yonatan Bergman in New York City with the mission to provide comprehensive bereavement support as a standard benefit rather than a luxury. The company combines purpose-built technology with human guidance to support families navigating loss, estate settlement, probate, and end-of-life planning.
EMPATHY partners with leading life insurance carriers, employers, and health plans to offer its platform as a benefit to policyholders and employees. The company works with 8-9 of the top 10 life insurance carriers in the US and Canada and serves over 45 million covered individuals. The platform handles one in five life insurance claims in the US beyond the payout. Notable insurance partners include MetLife, New York Life, Prudential, Allianz, Guardian, Symetra, Aflac, Lincoln Financial, and BMO Insurance.
Eleven financial institutions have taken minority stakes through the Empathy Alliance. EMPATHY has raised over USD 162M in total funding including a USD 72M Series C round closed in May 2025, with investors including Adams Street Partners, Index Ventures, Greycroft Capital, Entree Capital, Aleph, and Latitude. The company's mobile app carries a 4.8/5 rating across 910+ reviews, with a 75 Net Promoter Score.
Products & Services
Loss Support
A full-service bereavement support offering covering funeral planning, estate task management, probate navigation, account deactivation, and grief counseling. Includes one-to-one guidance from dedicated Care Team members and personalized plans for estate settlement and funeral planning. Integrates with life insurance carrier benefit delivery.
Key Features
- Funeral planning assistance
- Estate task management and probate navigation
- Account deactivation workflows
- Grief counseling and daily emotional support
- Dedicated Care Team member assigned to each family
- USD 3,611 average savings per family
- 212 hours saved per family
Target Users: Life insurance beneficiaries, employer benefit programs, health plan members
LifeVault
Estate planning and digital document storage product for proactive legacy preparation. Includes guided tools and secure storage for important documents, helping individuals organize their affairs before a loss occurs.
Target Users: Individuals and families planning ahead
Leave Support
Disability and bereavement leave support product providing daily structure, task management, and emotional support during leave periods.
Target Users: Employer HR departments, employees on disability or bereavement leave
At a Glance
- Founded
- 2020
- Headquarters
- New York, New York
- Employees
- 201-500
- Funding
- Series C
Category & Focus
- Category
- Life Insurance Value-Added Services
- Subcategories
- Bereavement Support Estate Planning Legacy Services
- Insurance Verticals
- Life & Annuity Group Benefits Health
- Target Customers
- Carriers, Employers, Health Plans, Consumers
Customers
- Prudential
- MetLife
- Guardian Life
- New York Life
- Allianz
- Symetra
- Aflac
- Lincoln Financial
- Voya
- Securian
- MassMutual
- BMO Insurance
- AT&T
Links
Last updated: 2026-04-10