Overview
Ditto Insurance is a consumer-focused insurance brokerage and advisory platform serving individual customers in India, operating under an IRDAI corporate agent license. The company connects users with certified advisors who guide them through selecting, comparing, and purchasing health and term life insurance policies across multiple carriers.
The platform distributes through organic content acquisition via the Finshots financial newsletter rather than paid lead generation. This positions Ditto as an alternative to traditional intermediaries that rely on commissions and cold-call sales -- advisory consultations are free to consumers, with revenue derived from carrier distribution fees. The model has attracted a strong reputation: a 4.9/5 Google rating from over 21,000 reviews and more than 800,000 customers assisted.
Founded in 2019 by IIM Ahmedabad alumni with backing from Zerodha CEO Nithin Kamath, the company reported INR 97.1 crore in annual revenue for FY2024-25 and reached 1,349 employees as of February 2026 -- an 85% year-on-year headcount increase. Ditto is expanding into SME group health insurance and pet insurance while developing AI tooling to assist advisors in policy document analysis.