Digi Insurance

Digi Insurance is a direct-to-consumer non-life insurance carrier based in Karachi, Pakistan, distributing exclusively through a mobile app and web platform. The company received Pakistan's first digital-only non-life insurance license from the Securities and Exchange Commission of Pakistan (SECP) in July 2025, granting it the ability to operate as a fully licensed carrier without any physical branch infrastructure.

The company issues policies and processes claims entirely online, using AI-driven dynamic pricing that factors in individual customer risk profiles and lifestyle indicators. Its product lineup covers motor, health, travel, mobile device, personal accident, and income protection insurance. By removing intermediaries and branch costs, the platform targets smartphone users in urban and semi-urban Pakistan who have been underserved by traditional insurance distribution.

Digi Insurance is a privately held startup with no publicly disclosed financial metrics. It operates without an agent or broker network, sourcing all customers through its iOS app, Android app, and web platform.