CUNA MUTUAL GROUP

TruStage Financial Group, formerly CUNA Mutual Group, is a mutual insurance carrier and financial services company that distributes products primarily through the US credit union network. The company was established in 1935 specifically to serve credit union members, offering life, property and casualty, and loan protection insurance alongside annuities and retirement solutions. In 2023, the parent company rebranded from CUNA Mutual Group to TruStage Financial Group, consolidating its various consumer-facing brands under a single name while retaining the legacy CUNA Mutual identity for certain B2B functions.

The company operates through multiple licensed insurance entities -- CMFG Life Insurance, MEMBERS Life Insurance, CUMIS Insurance Society, American Memorial Life, and Union Security -- enabling it to offer admitted coverage across all 50 states. Products are sold through credit unions as member benefits (B2B2C) and directly to consumers through the TruStage brand. The company also operates TruStage Ventures, a corporate venture arm with over USD 200M invested across 28+ insurtech portfolio companies.

TruStage reported USD 6.1 billion in revenue for 2025, USD 312 million in net income, and USD 36.1 billion in assets under management. The company paid over USD 2.6 billion in member benefits in 2025, and is ranked fourth largest provider of life insurance sales in the United States by policy count. Its AM Best rating stands at A (Excellent).