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Commercial Insurance from Pouch

Simpler, smarter commercial auto insurance that rewards small businesses for safe driving.

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Overview

Pouch is a commercial auto insurance MGA serving small business owners, skilled tradespeople, and gig economy workers across multiple US states. The company launched in Illinois in 2021 and has since expanded to Arizona, Georgia, Indiana, Tennessee, Texas, and New Mexico, distributing through a network of independent agents.

The company underwrites two programs: an artisan contractor auto program for small fleets of 1-10 vehicles and a micro-fleet rideshare program for off-platform TNC operators. Carrier capacity is provided by Stonegate Insurance, Unique Insurance Company, and Redpoint County Mutual Insurance for the contractor program, and by First Acceptance Insurance Company of Tennessee for the rideshare program. Policies are bound digitally in under three minutes through the Appulate quoting platform.

Pouch integrates OBD-II telematics and GPS tracking into its pricing model, offering usage-based per-mile rates that discount premiums for demonstrated safe driving. The company reports over 30,000 vehicles currently covered under its programs. In September 2024, Pouch launched Goodie, an AI-powered multilingual quoting assistant supporting nine languages and deployed through the INSTANDA platform, enabling agents to generate additional quote volume without staff increases.

Products & Services

Artisan Contractor Auto Program

Commercial auto coverage for small business owners and skilled tradespeople with 1-10 vehicles.

Key Features

  • Liability up to USD 500K Combined Single Limit
  • Optional Comprehensive and Collision on Actual Cash Value basis
  • Hired Auto and Employer Non-Owned endorsements available
  • Telematics-based per-mile pricing with up to 20% discount for safe driving
  • Free GPS vehicle tracking included with every policy
  • Same-day binding via Appulate agent portal

Target Users: Contractors, electricians, plumbers, roofers, landscapers, florists, and similar trades operating commercial vehicle fleets.

Distribution: Independent agents via Appulate integration

Micro-Fleet Rideshare FAC Program

Off-platform liability coverage for TNC fleet operators running vehicles for Uber, Lyft, DoorDash, and Amazon Flex.

Key Features

  • Per-mile pricing based on actual off-platform usage
  • Coverage for fleets up to 25 vehicles
  • Off-platform periods covered (Period 1 and non-dispatch)

Target Users: Fleet operators managing up to 25 vehicles for transportation network companies.

Distribution: Independent agents; Tennessee-exclusive as of 2024

Goodie AI Assistant

Multilingual AI assistant for agent support and customer onboarding, launched September 2024 via the INSTANDA platform.

Key Features

  • 24/7 availability across 50 states
  • Support in up to 9 languages
  • Quote volume increase of approximately 50% for active agents
  • 35% improvement in agent workflow efficiency

Target Users: Appointed Pouch agents and prospective policyholders

Distribution: Agent-facing portal and customer-facing onboarding flow

At a Glance

Founded
2021
Headquarters
Chicago, Illinois
Employees
1-10

Category & Focus

Last updated: 2026-05-11